PlatePlate
Restaurant branding from the weight of the menu in your hand to the wordmark on the awning.
Austin, Texas
A second-location opening for a beloved taco counter that had outgrown its original identity. We built a brand system that honored the original's rawness while earning a reservation-only dining room.
Identity Palette
We walked in with a laminated menu and a hand-painted sign. We walked out with something that made the food taste better.
Elena Vargas
Owner & Chef, Marisol Austin
Hotel Repositioning
"A dining room should be the best reason to stay, not an afterthought beside the minibar."
— Plate Studio, 2024
New York, New York
The Crestwood Hotel's dining room had been invisible for a decade. We gave it a name, a story, and a visual language that made it the reason to stay — not just the place to eat.
Identity Palette
Our F&B revenue increased 40% in the first quarter. The brand was the thing that unlocked it.
Marcus Chen
F&B Director, Crestwood Hotel
New Concept Launch
"The menu is a promise. The brand is the handshake before you sit down."
— Plate Studio, 2023
Chicago, Illinois
Chef Dominic Reyes cooked brilliantly and handed guests a menu set in Papyrus. We built the brand from the name outward — every touchpoint now matches the precision on the plate.
Identity Palette
I've spent fifteen years perfecting the food. Plate spent eight weeks making sure the room could hold it.
Dominic Reyes
Chef-Owner, Ember Chicago
Recognition
Awards & Honors
2024
James Beard Foundation
Outstanding Restaurant Design · Marisol, Austin
2024
Brand Impact Awards
Food & Hospitality — Gold · Ember, Chicago
2023
Communication Arts
Typography Excellence · Crestwood Hotel F&B
2023
Dieline Awards
Restaurant Identity — Best in Show · Marisol, Austin
2022
HOW Design Awards
Environmental Graphics · Tender, Nashville
Press & Features
Eater · 2024
"The agency quietly reshaping how restaurants look"
Dezeen · 2024
"Plate's Marisol rebrand is a masterclass in restraint"
Eye Magazine · 2023
"Typographic rigor meets hospitality warmth"
Scope of Work
All engagements begin with a 30-minute discovery call. No pitch decks, no briefs — just a conversation about your restaurant.
For independent restaurateurs opening second locations or hotel F&B repositioning.
Deliverables
We take on twelve projects per year. Not twelve clients — twelve restaurants, each receiving the full attention of the studio. The work demands it.
Filled spots shown in grey · 5 confirmed for 2025
Past roster included